【摘要】 電視文化曾經(jīng)輝煌過(guò)，現(xiàn)在說(shuō)她衰敗還為時(shí)過(guò)早。作為一種全新的社會(huì)形態(tài)，由互聯(lián)網(wǎng)營(yíng)造的文化正深刻地改變著人們已有的社會(huì)交往和生存方式。本文在羅列電視文化和互聯(lián)網(wǎng)文化現(xiàn)象的同時(shí)，提出不同文化在社會(huì)發(fā)展過(guò)程中的碰擊、困惑，以及如何重構(gòu)并促進(jìn)不同文化健康發(fā)展等問(wèn)題。

【關(guān)鍵字】 互聯(lián)網(wǎng)文化、電視文化、文化、碰擊、重構(gòu)、共存共容

一、電視文化的社會(huì)影響

西方曾有實(shí)驗(yàn)證實(shí)：沒(méi)有電視，人們幾乎無(wú)法生活下去。其實(shí)質(zhì)是電視文化對(duì)人類(lèi)生存的影響力。2000年8月份有關(guān)媒體報(bào)道：“電視塔燒了，俄羅斯痛了”：540米高的莫斯科奧斯坦基塔電視塔失火給莫斯科地區(qū)造成的損失是巨大的，且不說(shuō)別的，僅廣播電視中斷，就使1500萬(wàn)莫斯科人無(wú)法收看電視。沒(méi)有電視的日字怎么過(guò)？且看俄羅斯人的內(nèi)心“獨(dú)白”：“我發(fā)現(xiàn)，沒(méi)有電視，似乎我們忽然與世隔絕了一樣�！薄皼](méi)有了電視，我的生活忽然出現(xiàn)了一塊空白�！薄半娨暿俏椅ㄒ回�(fù)擔(dān)得起的消費(fèi)。我不知道這么長(zhǎng)時(shí)間看不到它，我怎么過(guò)得下去。”“假如無(wú)電視可看的情況繼續(xù)下去，人們會(huì)十分煩惱�！币晃粙D女按捺不住情緒，竟然因?yàn)榭床簧想娨暥�痛哭失聲�？梢?jiàn)，人們對(duì)于電視的依靠已達(dá)了到很深的地步。

有關(guān)資料表明，統(tǒng)計(jì)至2000年6月30日，我國(guó)電視機(jī)的擁有量已達(dá)31億臺(tái)
交互能力
可控性
影響對(duì)象（目前）
影響度/影響面
特點(diǎn)（教育方面）
政府參與度（目前）
內(nèi)容的可信度
傳播特點(diǎn)
工具性特點(diǎn)
操作特點(diǎn)衛(wèi)星、有線和無(wú)線網(wǎng)絡(luò)
嚴(yán)格
以圖像為主，輔以解說(shuō)
影視藝術(shù)語(yǔ)言
嚴(yán)格規(guī)范視聽(tīng)語(yǔ)言
電視機(jī)
正在完善（等待數(shù)字化）
易
對(duì)不同年齡均具影響
很大/很大
傳統(tǒng)、線性
大
大
實(shí)時(shí)、真實(shí)記錄、傳播一次過(guò)（等待數(shù)字化后改進(jìn)）
大眾化
易有線網(wǎng)絡(luò)（目前）
嚴(yán)格與自由
以文字為主、圖片
大眾文化語(yǔ)言
自由發(fā)揮、難以規(guī)范
計(jì)算機(jī)
具較強(qiáng)交互能力
難
（發(fā)達(dá)地區(qū)）青少年、知識(shí)界
很深/可能會(huì)更大
自由、自主、發(fā)散
小
稍遜
實(shí)時(shí)稍遜、評(píng)價(jià)即時(shí)、信息量大、可隨時(shí)查閱
比較專業(yè)
（對(duì)目前而言）有一定要求

Abstract： The appearance of Internet media knocks against traditional media， and especially against TV media greatly. Its influence has been on many aspects such as technologies contained， society structure， society culture， society equilibrium and development.

In general， the word of “civilization” refers to a kind of invisible quality form when a society reaches the comparative superior grade， knowledge， civilization， cultural or historical relics and so on. “Civilization” refers to the sum of substance and spirit wealth created by mankind during the course of society development， which particularly indicate spirit wealth， e.g. Literature， Art， Education， and Science. On the contrary， based on the substance wealth， the cohesiveness of the society spirit would push the progress of science technology and society development ahead.

TV civilization was brilliant not long before， yet it is untimely to say that TV civilization is out－of－date. As a kind of society form， the civilization built by Internet is just shifting human society contact and society living fashion deeply. It is affirmative that Internet has been cultivated the society civilization value. Internet civilization is exactly becoming an important symbol of global trend. However， digital technology not only promotes the developing and growing of Internet rapidly， but also improves TV technology at high speed in the same way.

The paper deems that in the face of favorable circumstances and challenge， we should see clearly that it gives all kinds of media with the same existing chance; and pay close attention to the effect upon society during the time of shifting.

In information society， Internet possess incomparable power. As an implement of the project of “digital city”， digital information and Internet have gradually become an indispensable part of citizen’s daily life. The citizens have been familiar with electronic office， electronic commerce， society insurance system， Internet shopping， network conference， network learning， which are the physical foundations of the formation and development of Internet civilization. It is frequently heard of “the most quick source of information is Internet”， and “chatting room make the youth be reluctant to leave”. Also， it is reported that the main crowd of surfing Internet are the youth， they each own at least one or two e－mail box even more; establish their own game rules on the Internet; use the tongue which only could be understood among themselves. However， it isn’t perfect in every way in current period. One of disappointing truth is that Internet be deemed all pervasive， invisible， which make relationship among people without due consideration and responsibility. Additionally， the fresh and incentive nature of Internet cause young boys and girls to addict in surfing Internet， in other words， students surf Internet and explore blandly， which is more serious than running away home when after－school. Internet technology and its impact on civilization communication have reached the degree that Internet should be recognized and emphasized as one kind of independent civilization， otherwise， it would bring us endless trouble.

Furthermore， the paper deems that we should discriminate the advantages and disadvantages of Internet civilization， and proposed to set up a set of society alarming system. Based on that system we can give advice to and reconcile the society problem. Through making good use of positive experience culminated from Internet civilization and TV civilization development， we could avoid impossible turbulence during the course of society shifting. Only by this， we could improve our society advancement stably and harmonically. TV media will keep its previous predominance continuously because it is punctual， real， immediate and authoritative. While Internet can provide big amount of information， inspect repeatedly and reviewed easily， which could make up for the disadvantage of TV. Since they have their own features and civilization connotation， the TV media and Internet media should be compatible and co－existed for a long time.

Key Words： TV， Internet， Civilization， Knock against， Reconstruct， Compatible co－existed